Riset pasar farmasi penjualan produk minyak aromaterapi
DOI:
https://doi.org/10.31965/jkp.v9i1.1583Keywords:
Aromatherapy, brand name, market research, medicated oil, packagingAbstract
Aromatherapy medicated oil products have been used as complementary therapy in the treatment of disease. Currently, the number of aromatherapy medicated oil products is very diverse in terms of brands, sizes and packaging. To get an idea of the influence of brand and packaging on the number of sales of this aromatherapy medicated oil product, market research was conducted at the ES Yogyakarta Pharmacy. This research is quantitative descriptive exploratory research using retrospective data. Population and sample of all aromatherapies medicated oil products available in pharmacies during 2023. The research results show that the best-selling medicated oil products are not determined by the first brand produced but are sold more by the brand that sells the most innovation and development of new products in aroma variants and packaging forms. Meanwhile, the packaging that people like most is roll-on packaging because it is more "personal" packaging and is not shared with other people.
Downloads
References
Basha, M. M. J., V.S, N., Wani, S. T., & Gogi, Prof. V. S. (2020). Study of Inventory Management in Pharmaceuticals: A Review of COVID-19 Situation. International Journal of Innovative Science and Research Technology, 5(8), 366–371. https://doi.org/10.38124/IJISRT20AUG257
Croke, L. (2019). Insights on planning for and managing drug product shortages. AORN Journal, 110(3). https://doi.org/10.1002/aorn.12814
Firdaus, J., Sugiyono, A., & Syakhroni, A. (2022). Pengembangan Inovasi Produk Minyak Daun Cengkeh Menjadi Produk Esensial Oil Menggunakan Metode QFD (Quality Function Deployment) di CV. Barokah Atsiri. JURNAL TEKNIK INDUSTRI, 12(3), Article 3. https://doi.org/10.25105/jti.v12i3.15648
Junita, A., Hasbulla, I. I. K., & Azhmy, M. F. (2020). Survei Pasar Online Strategi Riset Pasar untuk Mengembangkan Usaha Mikro Wanita di Kelurahan Pekan Labuhan Kecamatan Medan Labuhan. JURNAL PENGABDIAN KEPADA MASYARAKAT, 26(4), Article 4. https://doi.org/10.24114/jpkm.v26i4.20589
Kurniasari, F., Darmayanti, N., & Astuti, S. D. (2017). Pemanfaatan Aromaterapi Pada Berbagai Produk (Parfum Solid, Lipbalm, dan Lilin Anti Nyamuk). Dimas Budi : Jurnal Pengabdian Kepada Masyarakat Universitas Setia Budi, 1(2), Article 2. https://doi.org/10.31001/dimasbudi.v1i2.511
Louisa, M., Hartanto, D. D., & Sylvia, M. (2020). Perancangan Komunikasi Visual Pengenalan Manfaat Aromaterapi Bagi Kesehatan Melalui Produk Aromaterapi. Jurnal DKV Adiwarna, 1(16), Article 16. https://publication.petra.ac.id/index.php/dkv/article/view/10342
Minah, F. N., Poespowati, T., Astuti, S., Muyassaroh, M., Kartika, R., Elvianto, E., Hudha, I., & Rastini, E. K. (2017). Pembuatan Lilin Aroma Terapi Berbasis Bahan Alami. Industri Inovatif : Jurnal Teknik Industri, 7(1), Article 1.
Nurani, S. R. (2018). Peranan Riset Pasar dan Desain Produk Terhadap Pemasaran Produk Perusahaan Wajan. Jurnal Ekonologi Ilmu Manajemen, 2(2), Article 2. https://doi.org/10.2827/jeim.v2i2.1136
Nurazizah, I. (2021). Pengaruh Masa Pandemi Covid-19 Terhadap Penjualan di Apotek Populer Farma Kota Bekasi. Jurnal Sosial Dan Sains, 1(10), Article 10. https://doi.org/10.59188/jurnalsosains.v1i10.213
Prasetyo, A. A. (2016). Perencanaan Riset Pasar Pembuatan Vertical Garden dengan Rangka Baja. http://publikasiilmiah.ums.ac.id/handle/11617/7148
Sumartono, B. (2011). Riset Pemasaran Produk-Produk Pelembab Berdasarkan Metide Analisis Faktor dan Klaster di Jakarta Timur. Jurnal Sains & Teknologi Fakultas Teknik Universitas Darma Persada, 1(2), Article 2.
Taan, H. (2016). Peran Riset Pemasaran dalam Pengambilan Keputusan Manajemen. Jurnal Manajemen Dan Akuntansi, 11(2), Article 2. http://journal.stiei-kayutangi-bjm.ac.id/index.php/jma/article/view/15
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 JKP (Jurnal Kesehatan Primer)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
